The Inside Track

  • The four-times Olympian and the only ever champion of Spain in all the long-distance athletics disciplines, Carles Castillejo, is now working as a sport management consultant as a result of his final master’s project of the Master in Sport Management at Johan Cruyff Institute

  • Since the adoption of the Olympic Agenda 2020 in December 2014, the International Olympic Committee has placed an even greater focus on ensuring that athletes are at the heart of the Olympic Movement, while also strengthening and expanding its various programmes that aim to assist athletes at every stage of their careers. Kirsty Coventry, Chair for the IOC Athletes Commission, former Olympic swimmer and member of IOC Executive Board shares her insight into the evolution of the International Olympic Committee and its Athletes' Commission strategies to support athletes at every stage of their careers.

  • In 2019 we had already planned the launch of 'The People Agenda', a new way for Global Sports to join up our Sports Industry network and discuss the key issues it was facing. Then came COVID-19. Our industry has changed, and for the early part of 2020; it quite simply stopped as 'lockdowns' dominated and the world struggled to contain the pandemic. Our lives, careers, businesses and Sporting Events from Grassroots through to Major Elite events were curtailed, cancelled or re-arranged. Careers have been put on hold, digitalised, on-boarded by Zoom or sadly, have suffered as a result of redundancy. We created the People Agenda, and the 2020 survey to enable your voice to be heard, anonymously by the leaders and organisations that make up the global Sports Industry.

  • The technological changes along with the global pandemic are accelerating the adoption of innovative broadcast practices in sports.

  • We often hear that the jobs of the future do not even exist yet as the likes of artificial intelligence and technology fuelled innovation transform the future world of work and job opportunities within the sports industry and beyond. This may not be entirely true, but it is true that the jobs marketplace is evolving so fast that predicting the future is harder than ever before. It was predicted in 2015 that 45% of positions will no longer exist in 2025, and with this in mind, what are the skills that are needed to succeed in a world of such rapid change? We consider the 10 key skills that will strengthen your sports industry career whatever the future brings.

  • The fact is that we are likely to be working remotely a lot more in the future. Maybe not 100% of the time that is the case for many of us during the current crisis, but the future of work is going to be more directed by your own rules in terms of where, when and how you work - this transformation is already underway. This means that with less of our days formulated by the physical nature of being in the office and around colleagues, customers and office distractions, we will need to work harder to manage our personal and professional environment and development to support our career growth.

  • Miriam Carreño, director of consulting projects at Adecco Group and professor of human resources and leadership at Johan Cruyff Institute, talks about work-life balance and remote working as a measure of work effectiveness due to the Covid-19 restrictions.

  • Everton Football Club has an enviable reputation for spending more time in top-flight football than any other club – and it is now also leading the way as a top-flight employer, especially in a time of a global crisis.

  • Budapest, the Hungarian capital of almost three million people that sits on both sides of the picturesque Danube, is on its way to joining the likes of Paris, London and Moscow as a major player on the continent in terms of bidding for and successfully hosting sporting events. This year it will add the Fed Cup tennis and Euro 2020 soccer to its growing list of top sporting events that shows little sign of abating.

  • There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of advertising and new channels for marketing, there are now new and exciting opportunities for sports brands, organisations and clubs to build deeper and more meaningful relationships with their audiences. Here we’ll explore the top trends in sports marketing that brands should be aware of.

  • Many business school sports management students are particularly interested in the opportunity to build their career within the sports events sector. Global sporting events offer a world of opportunity to professionals, and being increasingly large scale and technical operations provide ever increasing diverse career prospects. However, working in this field requires a balance of passion, organisational and communication skills and specialist capabilities; every detail counts for organisers who wish to ensure the successful delivery of an event. We look at the how to build a career in this ever growing sector with its rich experiential rewards.

  • Off the back of a successful debut season for SailGP, series co-founder Sir Russell Coutts talks plans for growth on and off the water, the ongoing battle to simplify sailing for television audiences and the need to tell better stories for athletes.

  • The start of a new year is a great time to define your career objectives and create a plan for the year ahead. However ambitious plans have a habit of staying as such and so setting smaller actionable steps towards your goals is the key to making your career plan a reality. Here are 4 actions that will help you move forwards towards your career objectives whatever your current situation.

  • The Rugby League World Cup 2021 is set to be the biggest Rugby League World Cup in history, and England are the hosts that will be bringing the men’s, women’s and wheelchair games together for the first time ever in a special, inclusive, celebratory event.

  • Federico Winer is Business Development, Retail and Consumer Industries expert for SAP, the global enterprise software company. He has been working within the media, sports and entertainment sectors throughout his career and is a highly sought after industry influencer and passionate evangelist in his field. Besides his commitment to the industry, Federico is a dedicated visiting lecturer and speaker at several leading international educational institutions and is a PhD candidate at the Institute for Sports Business at Loughborough University London. We hear from Federico on his career and how technology led experiences in sport must connect to the humanities.

  • Steve Elworthy, the managing director of the ICC Cricket World Cup 2019 in England and Wales shares his experience of devising a strategy to sell tickets for a major event, and how it can help drive the growth of a sport.

  • Sports business is rapidly changing under the influence of new technologies, macro-economic shifts, social and cultural movements, and other trends. These are feeding demand for new skills and job roles.

  • The FA and London have marked one year to go until the start of UEFA EURO 2020, using the milestone to reveal new details about the upcoming tournament – including the extensive volunteer programme and announcement of Rio Ferdinand as its lead ambassador – and encouraging fans up and down the country to ‘be part of it.’

  • The global sports industry continues to be one of the most dynamic and fastest growing of industries with key sectors such as sporting goods continuing to grow at 1.5 times the rate of the wider consumer sector. New sectors are also emerging such as E-sports which grew by 66% in revenue terms over the last year to £1.5 billion.

  • Investing in eSports feels like ‘the right thing to do’, with its ‘If-I-get-in-early’ potential that doesn’t come around often in the sports industry. But the question remains: how does it fulfil that promise and become a trans-formative investment? George Payne, CEO of Bruin Sports Capital, a leading global sports investment firm shares his views.

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