The Inside Track

  • Miriam Carreño, director of consulting projects at Adecco Group and professor of human resources and leadership at Johan Cruyff Institute, talks about work-life balance and remote working as a measure of work effectiveness due to the Covid-19 restrictions.

  • Everton Football Club has an enviable reputation for spending more time in top-flight football than any other club – and it is now also leading the way as a top-flight employer, especially in a time of a global crisis.

  • Budapest, the Hungarian capital of almost three million people that sits on both sides of the picturesque Danube, is on its way to joining the likes of Paris, London and Moscow as a major player on the continent in terms of bidding for and successfully hosting sporting events. This year it will add the Fed Cup tennis and Euro 2020 soccer to its growing list of top sporting events that shows little sign of abating.

  • There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of advertising and new channels for marketing, there are now new and exciting opportunities for sports brands, organisations and clubs to build deeper and more meaningful relationships with their audiences. Here we’ll explore the top trends in sports marketing that brands should be aware of.

  • Many business school sports management students are particularly interested in the opportunity to build their career within the sports events sector. Global sporting events offer a world of opportunity to professionals, and being increasingly large scale and technical operations provide ever increasing diverse career prospects. However, working in this field requires a balance of passion, organisational and communication skills and specialist capabilities; every detail counts for organisers who wish to ensure the successful delivery of an event. We look at the how to build a career in this ever growing sector with its rich experiential rewards.

  • Off the back of a successful debut season for SailGP, series co-founder Sir Russell Coutts talks plans for growth on and off the water, the ongoing battle to simplify sailing for television audiences and the need to tell better stories for athletes.

  • The start of a new year is a great time to define your career objectives and create a plan for the year ahead. However ambitious plans have a habit of staying as such and so setting smaller actionable steps towards your goals is the key to making your career plan a reality. Here are 4 actions that will help you move forwards towards your career objectives whatever your current situation.

  • The Rugby League World Cup 2021 is set to be the biggest Rugby League World Cup in history, and England are the hosts that will be bringing the men’s, women’s and wheelchair games together for the first time ever in a special, inclusive, celebratory event.

  • Federico Winer is Business Development, Retail and Consumer Industries expert for SAP, the global enterprise software company. He has been working within the media, sports and entertainment sectors throughout his career and is a highly sought after industry influencer and passionate evangelist in his field. Besides his commitment to the industry, Federico is a dedicated visiting lecturer and speaker at several leading international educational institutions and is a PhD candidate at the Institute for Sports Business at Loughborough University London. We hear from Federico on his career and how technology led experiences in sport must connect to the humanities.

  • Steve Elworthy, the managing director of the ICC Cricket World Cup 2019 in England and Wales shares his experience of devising a strategy to sell tickets for a major event, and how it can help drive the growth of a sport.

  • Sports business is rapidly changing under the influence of new technologies, macro-economic shifts, social and cultural movements, and other trends. These are feeding demand for new skills and job roles.

  • The FA and London have marked one year to go until the start of UEFA EURO 2020, using the milestone to reveal new details about the upcoming tournament – including the extensive volunteer programme and announcement of Rio Ferdinand as its lead ambassador – and encouraging fans up and down the country to ‘be part of it.’

  • The global sports industry continues to be one of the most dynamic and fastest growing of industries with key sectors such as sporting goods continuing to grow at 1.5 times the rate of the wider consumer sector. New sectors are also emerging such as E-sports which grew by 66% in revenue terms over the last year to £1.5 billion.

  • Investing in eSports feels like ‘the right thing to do’, with its ‘If-I-get-in-early’ potential that doesn’t come around often in the sports industry. But the question remains: how does it fulfil that promise and become a trans-formative investment? George Payne, CEO of Bruin Sports Capital, a leading global sports investment firm shares his views.

  • SportsPro has compiled its annual list of the World’s 50 most marketable athletes, this year bringing even more science to the process to create this definitive guide. We explore the process and share the results.

  • You’ve had your break in the sports workplace and you’re ambitious to succeed but where do you go from here? GlobalSportsJobs speaks to those who’ve become leaders in their own sporting right for what it takes achieve success in a sport business career.

  • Jordi Cruyff remembers the lessons on management skills he got from his father and how these continue to fuel his passion for people and football.

  • Loughborough University London and Chelsea Football Club are delighted to have formed a three-year strategic partnership that will see the two organisations work together on research, internships, player aftercare and engagement activities.

  • The leaders who will define the year ahead are emerging. Here are the ten people who will shape the global sports industry in 2017, across politics, the media, and beyond.

  • What are the major legal topics facing organisations in the global sports industry? We find out in this two-part series from our legal partner Couchmans LLP.

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